Exploring New Opportunities in the Middle East: Ultimate Shines at the 2025 Dubai Gulf Food Exhibition
From February 17 to 21, 2025, the 30th edition of Gulfood, the world's largest food industry event, was held at the Dubai World Trade Centre. With the theme of "New Food Frontier", the exhibition attracted more than 5,500 companies from 129 countries and regions, covering 24 theme exhibition areas such as dairy products, meat, beverages, and grains, with more than 1 million exhibits and audience of 150,000 visitors.
Ultimate, loved by global food buyers, has more than 20 years of rich production and export experience, as a professional one-stop supplier of Asian ingredients. Up to now, customers in 96 countries and regions are enjoying our products every day! As a representative of China's food export enterprises, Ultimate brought core products such as seaweed, breadcrumbs, vermicelli, fried powder, seasonings, Dafu mochi, ice cream frozen products to the exhibition, and won high recognition from customers in the Middle East and around the world with its innovative ideas and high quality.
Based on quality, product strength attracts international buyers
This exhibition brings together more than 100 Chinese enterprises in the fields of food and beverage, cereals, agricultural and sideline products, and has become an important window for market expansion in the Middle East. Our booth number is MP2-E24, which attracted many professional buyers and customers through on-site product tasting and interactive experience.
Healthy seaweed: The main low-salt, additive-free ready-to-eat seaweed series, combined with sustainable packaging design, meets the dual needs of the Middle East market for healthy snacks and environmental protection concepts. Many customers said that such products fill the gap of high-end healthy noris in the local area.
Multi-functional breadcrumbs: Halal-certified breadcrumbs for Middle Eastern dining preferences, suitable for frying, baking and other cooking scenarios. Its crispy taste and high cost performance have attracted the attention of chain catering enterprises and food processors.
Traditional craft vermicelli: Handmade vermicelli that maintains traditional craftsmanship has become the preferred hot pot ingredient and soup ingredient due to its transparency and cooking resistance, and many Middle Eastern importers plan to introduce it to local supermarket channels.
New and old customers gathered, and orders and word-of-mouth were harvested
During the exhibition, take advantage of this opportunity to strengthen our relationship with our customers. We value the feedback and suggestions provided by our customers and see the show as an opportunity for an open and constructive dialogue. By understanding our customers' changing preferences and requirements, we can continue to refine our products to better meet the needs of our customers. A Saudi buyer said: "The quality and innovation speed of Chinese food products is amazing, especially seaweed products, which fully meet our needs for healthy noris. ”For breadcrumb products, Ultimate shows the diversity and innovation of its products.
The presence of Ultimate in this exhibition highlights the company's spirit of market and contact with global customers. By showcasing our featured products at this prestigious event, Ultimate impressed attendees with its products, highlighting the company's rich diversity and quality.
Looking to the future: deep cultivation in the Middle East, connecting the world
As a key node of the "Belt and Road", the Middle East provides broad opportunities for Chinese food enterprises with its diversified consumer market and entrepot trade advantages. Through this exhibition, our products not only consolidate traditional channels, but also use Dubai as a hub to radiate the North African and European markets.
The end of Gulfood 2025 is not the end, but the beginning of a new journey. We will continue to take innovation as the engine, quality as the cornerstone, and join hands with global partners to jointly write a wonderful chapter of sushi products going overseas!
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